Digital Marketing is a specialized skill required to any entrepreneur, professional, beginners who are dynamic, enthusiastic in learning and implementing latest marketing strategies for any business around the world. Digital Marketing is an online strategy used for marketing of products and services through various online channels like SEO, PPC, SMM, and Google Adwords to reach consumers. The main focus is branding, increase traffic, reach targeted audience and increase sales through various digital channels. Hence a strong social media plan can help to tap the interest of customers. Though social media has been a primary mode of communication channels on the current scenario, it is very important for all the business to have a social media presence.